Nike, Apple and MAC Cosmetics are brands, and they are well-known ones. Upon seeing these brands, you know their values, identity and personality by the way the brand is portrayed.
As individuals, we are our own brand. Everyone has a personal brand. From social media accounts to CV’s; it is a way of marketing our careers and ourselves.
Having a personal brand is essential. The key is to know where to start in developing yourself as a brand. Here are 3 steps to help you start and develop your own personal brand.
Understand Yourself First
The first step to creating a personal brand is figuring you out. What do you stand for? What are your values and beliefs? When brands create their personality they do it strategically, so think about how you would like to be viewed. Do you want to be seen as imaginative and creative or polished and professional?
Focus on how you would like to be viewed by others when your brand is involved. In addition, think about your target market – who are they? Who do you want your brand to resonate with? It could be anyone from industry peers to potential employers.
Learn The Art Of Selling
Whatever your profession, believe or not you are a sales person. From doctors to teachers and from business owners to students, you are a sales person. Branding is nothing if it is not marketed. Learn how to establish your identity and promote it.
A way to start selling your personal brand is to create an elevator pitch. An elevator pitch is a brief, persuasive speech that is used to spark interest in what you do. An elevator pitch, a good one for that matter should only last no longer than 40 seconds.
Setting up a personal website or portfolio can help your personal brand, as you can showcase your accomplishments and your work. Your social media account is another way to set up and develop your personal brand. Be sure to keep your social media updated and ensure that you are upholding your brand online.
Once you have developed your personal brand and created your elevator pitch, start networking.
Social media platforms allow us to reinvent ourselves constantly. Brands are constantly re-inventing themselves in order to stay relevant. They consistently tweak, re-evaluate and improve their brand. Your personal brand needs to be able to move with the times. Make time to evaluate your brand and make any adjustments, tweaks and improvements.
As you continue to evolve, your personal brand should evolve with you. Personal branding is a process that is fluid and flowing; this allows room for continuous growth and change.
This post was written by Freda.